Gender Inequity in Sport: A Focus on Ice Hockey

It is no secret that sports have been, both historically and traditionally, built for and played by men.  “Males competed, coached, organized, publicized, owned, announced, wagered on, and watched sports in virtual exclusion from females” (Lumpkin, Stoll, and Beller, 2012, p. 120).  Society and culture have deemed human traits such as assertiveness, dominance, toughness, tenacity, and leadership … Continue reading Gender Inequity in Sport: A Focus on Ice Hockey

The Ethics of Fighting in Hockey: The Bertuzzi-Moore Incident

I use the example of the infamous Steve Moore-Todd Bertuzzi incident to illustrate how violence in hockey has evolved in the last 16 years.  In 2004 during a Vancouver Canucks and Colorado Avalanche game, Todd Bertuzzi of the Canucks grabbed Steve Moore’s jersey from behind while punching him.  The pair fell onto the ice with the full … Continue reading The Ethics of Fighting in Hockey: The Bertuzzi-Moore Incident

Branding and Implementation Strategies

A brand communicates through four different channels; each of which offer value for both the buyers and marketers. Understanding the identity, image, promise and relationships associated with the product or service demonstrates what the seller is attempting to offer. Marketers use a branding strategy to “communicate or promote an association with a sports property by … Continue reading Branding and Implementation Strategies

Ethical and Legal Considerations in Professional Hockey

Sport managers make difficult ethical decisions that may affect the people in and around the organization in the short or long term. Athletic Directors in universities may encourage the usage of painkillers to keep a competitive team in the race for national championship. Team owners of professional franchises may relocate to another city which is … Continue reading Ethical and Legal Considerations in Professional Hockey

Does the NHL have a revenue sharing problem?

The National Hockey League is in a unique position in regard to salary management and revenue sharing.  The league currently sits with a gate revenue sharing agreement as well as a hard salary cap.  The salary cap is adjusted every year based on increases in league revenue.  Using the facts of league revenue sharing and … Continue reading Does the NHL have a revenue sharing problem?

The 2016 World Series: An Economic Tale of 2 Cities

The Chicago Cubs and Cleveland Indians played in the World Series in 2016. The series went the maximum seven games; four of which were played in Cleveland and three played in Chicago.  The event effected the city's economy in different ways; while the close proximity of both cities also played a role in the overall … Continue reading The 2016 World Series: An Economic Tale of 2 Cities

Economic Activity and Structure of Competitive Sports

Many variables contribute to the competitive economic activity of the professional sport market. The simple structure of the sports broadcast market outlines the flow of revenue streams from leagues/teams to media and onto advertisers.  The flow goes back and forth between these three factors.   The type of sport, the market that sport is played in, and the … Continue reading Economic Activity and Structure of Competitive Sports

Branding, Implementation, and Manchester United

A brand communicates through four different channels; each of which offer value for both the buyers and marketers.  Understanding the identity, image, promise and relationships associated with the product or service demonstrates what the seller is attempting to offer.  Marketers use a branding strategy to “communicate or promote an association with a sports property by … Continue reading Branding, Implementation, and Manchester United

History Favors the Bold; Compensation Favors the Meek

General Managers have the responsibility of creating a winning culture and delineating that culture to fans. The ethos of the team and brand allows the team to have a clear identity. Organizations with clear identities that are able to communicate it to fans have a higher rate of follower retention. Building a foundation: 1) Players Take … Continue reading History Favors the Bold; Compensation Favors the Meek

The Arbiter of Relevance

ESPN has faced criticism in the past for a lack of coverage of certain sports and possible reporting biases.  Maury Brown of Forbes detailed what he considered an “uncomfortable and unnerving relationship” the network has with the NFL in reference to how ESPN reports on and speaks to the National Football League.  ESPN fired nearly the entire National Hockey … Continue reading The Arbiter of Relevance